Amazon to launch its app-store on march 22nd….it’s been a while but again Amazon is adapting to the new generation of business modelling entering a cloudy and mobile app-world. But why change a winning team….when everybody says, never change a winning team! The future of new mobile and cloud era forces Amazon to take action. App’s are the future is this era, so the time was right after the big 2: Google and Apple (through iTunes) for Amazon to adapt to the app era. Why? Easy…it’s the business model (stupid!), so let’s take a closer look at the business model of a digital business where the app-store takes a central role! This image points out a clear role for the app store…central in the business model between business, developer and customer. The app-store serves as a central hub where network effects plays connecting customer value to app. On the revenue part, it’s easy the app store is the middleman containing the data and money flows (look at iTune...
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